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Research 08 Conference: Our Verdict

Research '08

Oh dear, we feel a longer-than-usual post coming. Do bear with us if this is your thing :)

The inevitable result of over-hyping things is that most of the time you don’t quite deliver. And that was a bit of an issue with the Research ‘08 conference, run by the UK’s Market Research Society. It was advertised as ‘the great debate’ when in fact it was a goodish debate overall. Kinda makes you feel a bit deflated.

But we’re pleased we went. Although it started off a bit lacklustre, things did pick up. And there were a couple of format innovations that really seemed to excite folks (more on these later). Plus the networking opportunities were good because of the close to 1,000 attendance (usually held in Brighton, some remarked that the London venue helped to boost attendance).

Just so you know, although we didn’t record any podcasts during the event due to time constraints, we do plan to catch up with some of the interesting speakers over the next few weeks so keep a look out for these (subscribe via the links at the top right of website). Because we weren’t allowed to film due to the number of film crews already there. we were restricted to audio which we thought was better done after the event (or so we’re trying to convince ourselves!).

Some topline thoughts, then. First, things we liked… Something we’ve championed by strapline and example from the getgo over two years ago seems to be gaining traction, namely the need to engage and inspire clients - hooray. But while many of the speakers...


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